Branded Male: Marketing to Men by Mark Tungate
Branded Male: Marketing to Men by Mark Tungate
#Hardcover: 228 pages
#Publisher: Kogan Page Ltd (3 Feb 2008)
#Language English
#ISBN-10: 0749450118
#ISBN-13: 978-0749450113
#Format: PDF | 1.65Mb
Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male’s weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities.
Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books.
Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.
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Google Apps Hacks
Philipp Lenssen “Google Apps Hacks"
Make Books | 2008-04-16 | ISBN: 059651588X | 374 pages | CHM | 12,1 Mb
Can Google applications really become an alternative to the venerable Microsoft Office suite? Conventional wisdom may say no, but practical wisdom says otherwise. Right now, 100,000 small businesses are currently running trials of Google office applications. So are large corporations such as General Electric and Proctor & Gamble. Google Apps Hacks gets you in on the action with several ingenious ways to push Google's web, mobile, and desktop apps to the limit.
tinker with:
Google Spreadsheets -- Add real-time data to spreadsheets, and generate charts and tables you can embed in web pages
Google Presentations -- View them on a mobile phone and save them as video
Gmail -- Send email to and from a mobile phone, adjust Gmail's layout with a style sheet, and a lot more
iGoogle -- Create your own gadgets, program a screenscraper, add Flash games, and more
Google Calendar -- Add web content events, public calendars, and your Outlook Calendar to this application
Google Reader, Google Maps, Google Earth, and Google SketchUp: the new 3D modeling software tool
Picasa, YouTube, and Google Video -- discover new ways to customize and use these media management apps
In addition, Google Apps Hacks outlines ways you can create a simple web site with nothing but Google tools, including Page Creator, Blogger, Google Analytics, and content from other Google apps. This amazing collection just might convince you that Microsoft Office is not the last word in business applications. The price is certainly right.
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The God Delusion by Richard Dawkins
The God Delusion
#Author: Richard Dawkins
#Hardcover: 416 pages
#Publisher: Bantam Press; 1st edition (2 Oct 2006)
#Language: English
#ISBN-10: 0593055489
#ISBN-13: 978-0593055489
#Format: PDF | 1.98Mb
A preeminent scientist – and the world's most prominent atheist – asserts the irrationality of belief in God and the grievous harm religion has inflicted on society, from the Crusades to 9/11.
With rigor and wit, Richard Dawkins examines God in all his forms, from the sex-obsessed tyrant of the Old Testament to the more benign (but still illogical) Celestial Watchmaker favored by some Enlightenment thinkers. He eviscerates the major arguments for religion and demonstrates the supreme improbability of a supreme being. He shows how religion fuels war, forments bigotry, and abuses children, buttressing his points with historical and contemporary evidence. The God Delusion makes a compelling case that belief in God is not just wrong, but potentially deadly. It also offers exhilarating insight into the advantages of atheism to the individual and society, not the least of which is a clearer, truer appreciation of the universe's wonders than any faith could ever muster.
Richard Dawkins is the Charles Simonyi Professor of the Public Understanding of Science at Oxford, a position he has held since 1995. The Wall Street Journal said his "passion is supported by an awe-inspiring literary craftsmanship." The New York Times Book Review has hailed him as a writer who "understands the issues so clearly that he forces the reader to understand them too." Among his previous books are The Ancestor's Tale, The Selfish Gene, The Blind Watchmaker, Climbing Mount Improbable, Unweaving the Rainbow, and A Devil's Chaplain.
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Good to Great 从优秀到卓越
Good to Great 从优秀到卓越
# Author:Jim Collins
# Format:PDF 19.3MB
# Page Count: 324 pages
# Publisher: Random House Business Books (4 Oct 2001)
# Language English
# ISBN-10: 0712676090
# ISBN-13: 978-0712676090
Built to Last was a phenomenal success: ‘It is a fair assumption that as the seminal importance of this book begins to permeate the upper echelons of business and business schools…Collins and Porras will emerge as the gurus to watch over the next decade.’ The Director. Good to Great explores a whole new concept, backed by the rigorous research standards which gave Built to Last such an impact.
Can a good company become a great one and, if so, how? After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind. "Good to Great" achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel.
The best-selling Built to Last answered the question of what it takes to build an enduring, great company from the ground up. Good to Great answers an even more compelling question: can a good company become a great one and, if so, how?
About the Author
Jim Collins left the Stanford Graduate School of Business in 1995 to set up a management laboratory in Colorado. He has worked with senior executives and CEOs from over 100 corporations including Starbucks Coffee, Time Warner, Johnson and Johnson and E-loan.com. He is co-author of the best-selling Built to Last – which has been on the Business Week bestseller list for 57 months, sold 500,000 copies in the US alone and has been translated into 17 languages.
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A Business Miscellany: Booms, Busts, Blunders and a Great Deal More
A Business Miscellany: Booms, Busts, Blunders and a Great Deal More
# Author: The Economist
# Format: PDF | 1.7MB
# Page Count: 256 pages
# Publisher: Economist Books; New Ed edition (October 26, 2006)
# ISBN-10: 1861978669
# ISBN-13: 978-1861978660
Full of facts and figures about all aspects of business, "The Economist Business Miscellany" is designed to inform, amuse, and provide plenty with which to entertain others. The magazine's contributors and researchers clearly had a lot of fun putting this together and readers will share in that fun.
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The Full Guide To Make Portable Programs
The Full Guide To Make Portable Programs
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Kamasutra - sex position
Kamasutra - Sex Position
Download:-
http://rapidshare.com/files/101043243/Kama_Sutra.rar
Powerful Sleep Package
Powerful Sleep Package
Is it possible to sleep for 4-5 hours and feel more rested, more alert, and more energized than you did when you slept for 8 or 9 hours (or more)? Yes it is! While this e-book may be short, the information in it is extremely powerful, do not underestimate it. This is state of the art optimum life performance information, which may shatter some of your old beliefs about sleep, and give you many learnings and understandings that you will be able to use to revolutionize your life. If you follow the information in this short e-book you will be able to:
1) Reduce your sleeping time.
2) Increase the Quality of your Sleep
3) Gain more energy than you ever had before.
4) Eliminate all feelings of drowsiness / inability to concentrate during the day.
5) Reduce your Daily Stress Levels
Just imagine what radical changes you could create, and what things you could accomplish in your life if you were able to sleep just half as much as you do now? Time is the most precious commodity we have in our lives! Or what you could do if you slept the same amount of time you do right now, but the sleep you got was more energizing and fulfilling than ever before?
The Popular Myth about Sleeping
Contrary to popular belief, you do not need 8 hours of sleep to function properly during the day. There\'s a crazy media hype out recently telling people that America is sleep deprived, and that we should all get 8 hours of sleep, blah blah blah. This is absolute non-sense, and any sleep expert would agree. There are many people in the world today that perform extraordinary physically and mentally demanding tasks and sleep for only 4 to 6 hours per night. Are these people living zombies? Or did they somehow, consciously, or un-consciously tap into a hidden fountain of energy, a system that lets them perform this way? A good example of a person like this is someone in a trans-atlantic yacht racing crew. The crew takes shifts being at the helm and on deck, and has to fight vigorous weather, poor eating conditions, continuous motion, and drastic temperature changes, for up to 3 months! At this time each crew member sleeps about 4-5 hours per shift, and has no trouble performing the highly mentally and physically
demanding tasks of sailing a yacht, fighting 30 foot waves, adjusting sails, and concentrating on keeping the boat on course. There are also many other individuals in the world who don\'t sail yachts or perform
outrageously physically demanding tasks, yet they also sleep very little. Regardless of their ”sleep deprivation”, they\'re always up beat, energetic, and full of life. Were these people just born with this ability, or is it something they\'re doing on a conscious subconscious level?
Here\'s a breakdown of everything in this package :
1. PowerfulSleep.pdf
This is the main Powerful Sleep e-book Manual. Start by reading this ebook first.
2. Vivid_Dreams.pdf
This is the Vivid Dreams ebook which will teach you the power of unlocking your shadow memories, to remember hours of your dreams in vivid detail.
3. NightShift_JetLag_Report.pdf
This is the special report through which you\'ll learn special tactics to optimize your inner sleep clock for distant time zone travel and vigorous sleeping schedule changes that come with working at night.
4. Evaluation_sheet.pdf
This is your personal sleep system evaluation sheet. Print and fill this sheet out on your own time after completing the main Powerful Sleep manual
5. Lessons From Miracle Doctors.pdf
This is the complete 144 page book by John Barron : Lessons from Miracle Doctors
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2 Charts
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1. body_temperature_chart.pdf
This is the printable body temperature chart for the circadian rhythm experiment in the appendix section of the Powerful Sleep ebook
2. dream_interpretation_chart.pdf
This is the printable chart which comes with the Vivid Dreams ebook to help you unlock your shadow memories, remember, and interpret all your dreams.
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Smart Computing June 2008
Smart Computing June 2008
Format:- PDF
Language:- English
Size:- 23 MB
PC/Computing (later Ziff-Davis Smart Computing) was a monthly Ziff Davis publication that for most of its run focused on publishing reviews of IBM-compatible (or “Wintel”) hardware and software and tips and reference information for users of such software and hardware. Established under the guidance of founding publisher and columnist Michael Kolowich, the magazine was known for its irreverent style and annual “Windows Superguide” and “Notebook Torture Test” features. The latter feature involved baking, freezing, shaking, dropping, and splashing notebook computers from various manufacturers and then rating the machines based on which ones survived the “torture” and which ones failed. It also featured columns by editor-in-chief Paul Somerson (formerly of PC Magazine, another Ziff-Davis publication), John C. Dvorak, and, for a time in the 1990s, Penn Jillette. For some years, the magazine ran a regular column featuring an often-silly “debate” between Dvorak and Somerson.
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Art Of Dramatic Writing
Art Of Dramatic Writing
* Paperback: 320 pages
* Publisher: Touchstone; Newly Rev. Ed edition (February 15, 1972)
* Language: English
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Are You Good Enough?
Are You Good Enough?
Following the success of Drop the Pink Elephant, Bill McFarlan and leading psychiatrist Dr Alex Yellowlees from The Priory, offer explanations about what affects confidence and practical advice to build confidence to become a happy, well-rounded individual. Whether you are leading a high powered corporate lifestyle, at home raising a family, studying at university or unemployed Are You Good Enough?
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30 days to a powerful memory
About The Book:
With phones ringing off the hook, constantly changing to-do lists, and increasingly complicated schedules, having a good memory has become more important than ever. Drawing on the latest research from cognitive experts and psychologists, 30 Days to a More Powerful Memory provides hands-on, practical strategies and exercises that anyone, young or old, can use to sharpen their memory fast!
The book introduces readers to memory-boosting techniques such as mnemonic devices, visualization, chunking and clustering, and mental triggers, and also shows how to:
* Effectively decrease anxiety levels and combat the negative emotions that can affect recall
* Create powerful backup systems to help trigger associations
* Exercise both body and mind, and improve overall health to improve memory
* Get the kind of restful sleep that will increase one’s ability to retain information.
The book discusses common myths about memory, clarifying what’s true and what isn’t. Packed with tips and memory-boosting activities, this guide provides readers with the simple but powerful methods they need to increase their mental agility.
About the Author:
Gini Graham Scott, Ph.D. (Oakland, CA) is the founder and director of Changemakers and Creative Communications & Research. She is the author of over 40 books, including A Survival Guide for Working with Bad Bosses (0-8144-7298-2), and A Survival Guide to Working with Humans (0-8144-7205-2). Frequently sought out by the media, she has been interviewed for Good Morning America, Oprah, Geraldo at Large, Montel Williams, The O’Reilly Factor, The New York Times, Glamour, and Cosmopolitan.
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Man Eaters of Kumaon By Jim Corbett
253pages. 13mb. PDF.
This is Jim Corbett's most famous book. There is a lot of excitement
in the pursuit of alleged man-eaters. However, it is not merely
as a slayer of man-eaters that Corbett was famous.
Very much a man of his times, he also hunted purely for sport.
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My Experiments With Truth (Autobiography Of Mahatma Gandhi)
Mohandas Karamchand Gandhi or Mahatma Gandhi (2. october 1869 - 30. january 1948) is one of the most inspiring figures of our time. In his classic autobiography he recounts the story of his life and how he developed his concept of active nonviolent resistance, which propelled the Indian struggle for independence and countless other nonviolent struggles of the twentieth century. In a new foreword, noted peace expert and teacher Sissela Bok urges us to adopt Gandhi's "attitude of experimenting, of tesing what will and will not bear close scrutiny, what can and cannot be adapted to new circumstances,"in order to bring about change in our own lives and communities. All royalties earned on this book are paid to the Navajivan Trust, founded by Gandhi, for use in carrying on his work.
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Develop Your Leadership Skill
Develop Your Leadership Skill
# Publisher: Kogan Page (March 15, 2007)
# Language: English
# ISBN-10: 0749449195
# ISBN-13: 978-0749449193
Review
"Authoritative and wise." -- Warren Bennis "University of Southern California"
Book Description
Best-selling author and leadership expert John Adair brings his stimulating insights into leadership into his most accessible book to date. Full of exercises and checklists, "Develop Your Leadership Skills" provides the tools to recognize and develop leadership qualities, acquire personal authority and master core leadership functions, including planning, communicating and motivating. Suitable for anyone who wishes to improve their leadership skills, this guide distills the essence of Adair's teaching and offers a framework for becoming an effective leader.
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110 Amazing Magic Tricks With Everyday Objects
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TIPS & TRAPS Marketing Your Business
Microsoft SQL Server 2005: The Complete Reference
Paperback: 672 pages
Data: November 17, 2006
Format: PDF
Description: SQL Server 2005 is Microsoft’s next-generation data management and analysis software designed to deliver increased scalability, availability, and security to enterprise data and analytical applications while making them easier to create, deploy, and manage. Filled with practical solutions and real-world examples, this resource includes full details on:
* Enterprise data management capabilities, including security and clustering
* Powerful developer tools — T-SQL, .NET CLR, XML, ADO.NET 2.0
* Business Intelligence features, such as Integration Services, data warehousing, and reports
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The Concise Oxford Dictionary of Quotations
Elizabeth Knowles “The Concise Oxford Dictionary of Quotations"
Oxford University Press, USA; 4 edition (October 18, 2001) | ISBN: 0198662688 | 560 pages | PDF | 1,3 Mb
As Emerson once said, "By necessity, by proclivity--and by delight, we all quote." In this new edition of the Concise Oxford Dictionary of Quotations, you can find (and verify) classic quotes and little known gems--the words of the famous and the notorious, the witty and the wise--in a collection of over 9,000 quotations from more than 2,000 authors. Offering all the authority and accuracy of the acclaimed Oxford Dictionary of Quotations, the fourth edition maintains its extensive coverage of literary and historical quotations and contains completely up-to-date material on today's
influential and cultural figures. From Homer, Shakespeare, and the Bible to the sound-bites of today's politicians and pop stars, this indispensable guide is unceasingly entertaining for the general reader and a highly practical reference for study or speech-writing. Perhaps the most useful feature
of this dictionary is a keyword index, for tracing half-remembered quotations to their authors, or finding quotations on a particular subject.
Read the disclaimer before downloading
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